Fashion is a huge economic force that provides livelihood to millions of people around the world. It is an integral part of society and culture as it allows people to express their personality and celebrate their individuality. With growing human responsibility towards our environment, fashion needs to go beyond economic and social benefits and produce products that are environment friendly.

Green Fibers

We use a range of green fibers that include both natural as well as man-made fibers. To promote sustainable cultivation of cotton, we have collaborated with several global cotton programmes such as Organic Cotton, Fair Trade Cotton, Cotton Made in Africa, Recycled Cotton, Better Cotton Initiative and Cotton Leads.
We have established a recycling unit in Baddi wherein waste from yarns and fabrics is utilized to manufacture fiber.

Natural Fiber

 
Recycled and
BCI Cotton
Wool
Hemp
Linen
Silk

Man-made Fiber

Regenerated Fiber
Eco Vero
Modal
Tencel
Refibra
Liva Eco
Bamboo
FSC - Viscose
Synthetic
Recycled Polyester Recycled Nylon

Better Cotton Initiative
Project Pragati

Green Fabric Finishes

Finishing is a process that lends desirable attributes to fabric. We have incorporated several green alternatives to ensure a sustainable finish that helps achieve product performance without lowering product sustainability.
FLUORINE-FREE, WATER REPELLENT FINISH
FLUORINE-FREE,
WATER REPELLENT
FINISH
It uses 60% renewably sourced raw materials and is up to three times more durable than existing fluorinated repellents.
MIDORI BIODRY 1.0
MIDORI BIODRY 1.0
A plant-seed based softener that uses no crude oil and/or palm oil and has a considerably lower Carbon footprint.
(Ngai Shing, Eastman)
FORMALDEHYDE-FREE
EASY CARE, AND ZERO
FORMALDEHYDE RESIN FOR
CREASE RECOVERY AGENT
Eliminates the use of Formaldehyde that is known for its toxic effects.
 ANTI-MOSQUITO FINISH
ANTI-MOSQUITO FINISH
Specially formulated by HealthGuard® Premium Protection, it reduces and prevents diseases caused by mosquitoes. The world's first combined anti-mosquito, anti-fungal and antibacterial treatment, this finish is safe for humans and the environment and provides up to 85% efficacy even after several washes.
(Ngai Shing, Eastman)
SILVADUR™
ANTIMICROBIAL
A durable, effective odour control technology for textiles that is recyclable and reusable. It uses silver ions (Ag+) instead of silver particles and is non-toxic, non-sensitising, and non-irritating to human skin.
MECHANICAL FINISHES
MECHANICAL FINISHES
We use mechanical finishes such as Sueding/Peaching to achieve softness wherein the fabric surface is abrased by using EMERY Paper. With AIRO finish, softness is imparted to the fabric through a beating mechanism that uses air. And through Calendaring, we achieve brightness on the fabric surface by an ironing effect.

Green Certifications

We remain in step with the latest global sustainable practices in terms of legal and voluntary compliances through numerous certifications for our products and processes.